Sustainable Sundays with Oramai
Welcome back to Sustainable Sundays with Oramai! We're passionate about creating a more sustainable world and sharing that passion is at the heart of our company mission. Our weekly newsletters round up our favourite sustainable news, our handy guides, and, of course, our love for all things linen.
AN ORAMAI GUIDE TO...
CREATING A CAPSULE WARDROBE:
A capsule wardrobe wardrobe consists of essential items of clothing that never go out of fashion, that can be worn at any time, anywhere - the core idea behind the Oramai collection. Buying less and wearing more is the key to sustainable fashion, so our guide this week is here to tell you that what you need in your wardrobe can be the same as what you want.
1. FIRST THINGS FIRST, CONSIDER YOUR STYLE:
What’s your colour scheme? Your body shape? Your complexion? Ignore the latest fashion trends: trends come and go but your personal style will remain the same. This is key to creating a wardrobe that lasts.
2. INSPECT YOUR WARDROBE:
That's right - every item, every nook and cranny, even that dress you paid a fortune for and never wore. Which pieces do you wear the most? What do they have in common? These are your staples, the basis of your capsule wardrobe.
3. THINK BEFORE YOU BUY:
Creating a capsule wardrobe is a sustainable investment, so steer clear of cheap and low quality fabrics and favour high quality materials that will last a lifetime. Natural fabrics like linen improve with age, thriving wear after wear.
4. LIST THE ESSENTIALS:
For example, unless you’re somehow blessed with an eternally warm climate, you’ll need a sturdy coat to get you through a number of winters. Conversely, a versatile dress will be your summer staple (we may be biased, but our Amalfi Dresses are the perfect choice). Tailored trousers, basic tees, and comfy shoes are all a must.
5. LEARN HOW TO RESTYLE:
We have an entire guide on restyling and rewearing your clothes, but our top tip is to be creative. Accessories, even hairstyles, can transform an outfit. Be imaginative - it will pay off.
5 SUSTAINABLE NEWS WE LOVED THIS WEEK
01/ THE TOM FORD PLASTIC INNOVATION PRIZE
In search of a sustainable and affordable alternative to plastic, the New York brand has announced a competition that challenges entrepreneurs and inventors to find its replacement. The winners will receive over a million dollars as well as support in turning their idea into a reality. Entries to take part close in October this year, and we can’t wait to see who finishes first in the race to end plastic waste.
02/ THE END OF GREENWASHING FOR GOOD?
As consumer interest in sustainability has grown, the fashion industry has become rife with greenwashing. Now, the International Consumer Protection and Enforcement Network (ICPEN), a global network of consumer protection authorities from over 65 countries, is stepping in to ensure fashion brands are being transparent about their environmental impact, across every stage of the supply chain. Big brands need to step up on sustainability, or face the consequences of a crackdown on lazy and misleading marketing.
03/ LONGITUDE 131: A TASTE OF AUSTRALIAN LUXURY
Based in Australia’s famous Red Centre, nestled among ancient dunes, Longitude 131° is a gathering of sixteen tented pavilions designed to offer both luxurious sanctuary and a profound sense of place. Their dynamic environmental management plan features new and continually evolving technologies so that they keep their footprint at a minimum. This is sustainable luxury like you’ve never seen before.
04/ WHY WASTE WINE?
Leftover wine isn’t a common occurrence for us, but wine waste is a surprisingly big problem. According to wine merchant Laithwaites, the average British household throws away around two glasses of wine a week - 624m bottles nationally, enough to fill 333 Olympic-sized swimming pools (a pool we’d love to swim in). So, if you find yourself using “I don’t want waste it” as an excuse to have an extra glass you’ll regret in the morning, there are a number of ways you can use wine that don’t involve a hangover.
05/ CAN ECO-LABELLING ENCOURAGE GREENER CHOICES?
Have you ever stood in the aisle of a supermarket desperately trying to work out whether your favourite snack is actually healthy? Navigating nutritional labels is the key to making healthier choices - are eco-labels on clothes the key to making greener choices? A growing number of brands are introducing eco-labelling on their products – outlining particular attributes that make them better for the environment – in an attempt to drive change.
REASONS TO LOVE LINEN
Flax plants don’t require harmful fertilisers for growth. In fact, the flax seeds themselves act as an organic fertiliser, protecting and feeding the soil - we like to think of it giving back to the planet. Consequently, linen made from the flax plant is a natural, non-toxic alternative to commonly-used textiles like cotton or viscose.