Sustainable Sundays with Oramai
Welcome back to Sustainable Sundays with Oramai! We're passionate about creating a more sustainable world and sharing that passion is at the heart of our company mission. Our weekly newsletters round up our favourite sustainable news, our handy guides, and, of course, our love for all things linen.
AN ORAMAI GUIDE TO...
THE HAMPTONS... SUSTAINABLE STYLE:
In spirit of the Fourth of July Weekend, we've created a guide to (sustainably) exploring The Hamptons. From farmers' markets to organic wines, we've got you covered.
1. FIND A FARMERS' MARKET
Farmer's Markets are great for supporting the local economy by eating locally-grown and seasonal produce; plus, their foods are even fresher and tastier than what you can find in the supermarket, so it’s a win-win. The Hamptons are home to a vast array of markets - you'll be spoilt for choice - but look out for Round Swamp Farms for the best variety.
2. TAKE A HIKE
There are loads of amazing nature trails and national parks to be discovered, and it’s an amazing chance to reconnect to nature, get some fresh air and exercise, in a way that benefits you and the environment at the same time. Not sure which one to choose? Find the right one for you here.
3. GRAB A BEACH BOWL
Bridgehampton's best clean-eating spot, Hamptons Beach Bowls, combines healthy, fresh ingredients to produce breakfast bowls and superfood sandwiches that nourish your body, taste amazing, and protect the planet.
4. DRINKING SENSIBLY = DRINKING SUSTAINABLY
Long Island Sustainable Winegrowing gives you the chance to enjoy incredible, high-quality wines that have been carefully developed using only sustainable practices. If you need another reason (or excuse) to have an extra glass, it’s knowing that you're supporting the local community, the land, and the people striving for positive change with every sip.
5. SHOP CAREFULLY
The Hamptons are brimming with boutiques, but remember the environmental cost of the clothes you’re buying. Look out for fair fashion brands that use sustainable materials - you can always head to Michelle Farmer in Southampton where you’ll find the Oramai collection! If in doubt, take a look at our guide to shopping sustainably so that you don’t have to sacrifice your spending needs to take care of the planet.
5 SUSTAINABLE NEWS WE LOVED THIS WEEK
01/LEAVE NO TRACE
From Peru, to Scotland, to the Maldives, the new Amazon Prime series, hosted by luxury travel expert Richard Crawford, delves into the world of eco-tourism, debunking the myth that luxurious destinations and unique experiences can’t be environmentally responsible. Keep an eye out for Soneva Fushi, our favourite sustainable hotel, (where you can shop the Oramai collection!) and their mantra of “intelligent luxury.”
02/ THE MADE-TO-ORDER MODEL: THE EPITOME OF SLOW FASHION?
Fashion's most pressing issue is overproduction, which ultimately leads to mountains of waste in landfills. With a made-to-order model, however, brands can cater to individual demand, producing only the necessary number of items and maximising their use of energy, water, raw materials, and money (like we do at Oramai!). Made-to-order quite literally slows down fashion, and patience is a must, but it also accommodates for individualisation and inclusivity, so that consumers can invest in clothes that they love, clothes that will last forever.
03/ THE MOVEMENT AGAINST ECOCIDE
"Ecocide" is defined by mass damage and destruction of ecosystems – severe harm to nature which is widespread or long-term – and currently is not an international crime. Stop Ecocide, founded in 2017, is fighting to change this. The movement has quickly become international, with teams in 15 countries and websites in 9 languages, and the more it grows, the closer we become to enforcing what could be a key solution to the climate crisis.
04/ SAHELI WOMEN IN VOGUE INDIA
Founded by Madhu Vaishnav in 2015, Saheli Women is an all-female, non-profit artisan collective based in rural Rajasthan. The community has now grown from five to fifty women, all of whom receive fair wages, health insurance, and a safe work environment – something that, unfortunately, many garment workers lack. When our Creative Director Isabella visited them, she fell in love with their fabrics and during lockdown they produced their own version of our Amalfi Short Dress with leftover Ikat fabric, as well as some beautiful cotton face masks. We couldn’t be happier to see them feature in Vogue India, gaining the recognition they deserve!
Take a look.
05/ CIRCULAR FASHION: MAKING THE FASHION INDUSTRY SUSTAINABLE
Earlier this year, Peggy Blum released her first book, Circular Fashion, a brilliantly accessible, practical, and holistic approach to creating circular supply chains within the garment industry. She puts the common production model of make, use, dispose into the spotlight, demonstrating its harmful consequences, and suggests a sustainable, ecological alternative that could revolutionise the environmental impact of the industry. It’s our favourite book of the year so far, and we can’t see it being topped by anything else.
REASONS TO LOVE LINEN
FASHION AND FUNCTION GO HAND IN HAND:
The wonders of linen of linen go far beyond clothes; thanks to its strength and durability, linen can serve a range of practical purposes, from tea towels to tablecloths. Nowadays, bedlinen is rarely made from real linen, but when it is, you’ll notice the difference: linen sheets have a distinct and luxuriously soft texture. Art canvases, lampshades, book covers, and handkerchiefs... we think everyone needs a little more linen in their lives.