Sustainable Sundays with Oramai
Welcome back to Sustainable Sundays with Oramai! We're passionate about creating a more sustainable world and sharing that passion is at the heart of our company mission. Our weekly newsletters round up our favourite sustainable news, our handy guides, and, of course, our love for all things linen.
AN ORAMAI GUIDE TO...
BEING A PLANET-FRIENDLY PARENT:
Being a parent is hard enough without the pressure of waste-free living, so we’ve created a quick, accessible guide to planet-friendly parenting.
1. SIMPLE SUSTAINABLE SWAPS
Shopping sustainably for your baby has never been easier, with hundreds of eco-friendly products, from nappies to baby grows, now readily available. We love Eco by Naty for plastic-free nappies, and Newbie for baby clothes made from organic and recycled materials.
2. REUSABLE > DISPOSABLE
Too many baby products are based on disposability, but there are plenty of reusable options out there! Baba+Boo sell the softest bamboo breast pads, whilst Wearth London have the most amazing reusable baby wipes - bamboo has natural antibacterial properties and is super absorbent, so it’s also a quality swap, not just a sustainable one!
3. LOW WASTE GIFTS
Obviously, gifts are great, but they often come with a mountain of plastic. We recommend asking for experience gifts, so you can enjoy the gift and make amazing family memories, plastic-free.
4. SECOND-HAND SHOPPING, AND PLENTY OF SWAPPING
About 600,000 babies are born each year in England, meaning an immense amount of new baby items are continually being made. But babies grow fast and often these items are thrown away in a matter of months. Before buying new, check the local charity shops, borrow from and swap with friends, and only buy pieces that are made from organic, natural materials that will biodegrade (like our Baby Amalfi Dress!).
5. SAVE YOUR STUFF
Even if you're in no rush to have another baby, (and, honestly, we wouldn’t blame you), it’s great to save your baby stuff so you can pass them on to grandkids, nieces, godchildren and the like. Buying high-quality, durable baby clothes is still important, so generation after generation can enjoy them.
For more inspiration and sustainable finds, check out our interview with Arizona Muse, the queen of sustainable motherhood.
5 SUSTAINABLE NEWS WE LOVED THIS WEEK
01/ THE FATE OF FAST FASHION?
According to new research conducted by Samsung, 60% of young people are ready to “ditch fast fashion”, with many realising over the course of lockdown that they only wear a handful of the clothes in their wardrobes. An average of four pieces of clothing in our wardrobe are never even worn, but consumers of cheap fashion cannot always be held accountable: 30% confessed that they wouldn’t know where to start with eco-friendly fashion. We think greater education about the dangers of fast fashion is a good place to start!
02/ THE GREEN TECH FESTIVAL 2021
Sustainability in technology is essential in creating a safer future for the planet and the population, and the Green Tech Festival, held in Berlin last week, showcased some of the best sustainable innovations around. From recycling auto parts to lifelong beauty products, the formation of a sustainable future is well underway. Although we have a long way to go from Und Gretel’s luxury refillable lipstick (which we’d love to get our hands on), every step in the right direction is cause for celebration.
03/ A HYDROGEN-FUELLED LAND ROVER
With an goal of zero tailpipe emissions by 2036, JLR is launching its new fuel-cell technology later this year with a hydrogen-powered Defender prototype. Alongside their battery-electric vehicles, fuel-cell electric vehicles will be a part of the company’s new-era production as an alternative that can be rapidly refuelled rather than charged, so your journeys can be uninterrupted, without guzzling gas.
04/ UXUA: RUSTIC BRAZILIAN LUXURY
Based in Brazil, Uxua Casa Hotel celebrates the authenticity and preservation of the picturesque Bahia state. Half of the hotel’s “casas” date back hundreds of years and have been restored in collaboration with local artisans using traditional techniques and reclaimed materials. Trancoso’s Quadrado, the UNESCO-protected town square, is car-free, so you also have the luxury of fresh, clean air, away from the clamour of the city.
05/ THE SUSTAINABLE POP-UP RETURNS
On a mission to encourage conscious shopping, our founder Isabella is launching another edition of The Sustainable Pop-Up, a London-based multi-brand concept store where you’ll find a whole range of sustainable and ethical brands. Committed to a holistic approach to sustainability, they’ll also be hosting all kinds of fun events, from yoga classes to organic wine tasting. Everyone and anyone is more than welcome - we can’t wait to see you there!
REASONS TO LOVE LINEN
IT DOESN'T NEED DYE TO LOOK GREAT:
The natural colour of linen fibre is usually simply called “flax,” which can range between ecru, oatmeal, and taupe, and is amazing all on its own, without any dye needed. When we do dye linen, it takes the dye much better than synthetic materials do: the colour comes out rich, bright, and deep, without the need for excess dyeing, which isn’t a planet-friendly practice. So, if you’re looking for an au-naturel linen look, you can shop our Nomade Flax Shorts here.