Sustainable Sundays with Oramai
Welcome back to Sustainable Sundays with Oramai! We're passionate about creating a more sustainable world and sharing that passion is at the heart of our company mission. Our weekly newsletters round up our favourite sustainable news, our handy guides, and, of course, our love for all things linen.
AN ORAMAI GUIDE TO...
We love shopping, but we also love the planet, so we've created a handy checklist for some guilt-free, sustainable spending.
1. WHAT MATERIAL IS IT? Know your fabrics: avoid polyester and nylon, beware of nonorganic cotton, and favour natural fibres such as hemp and, of course, linen. It’s quality over quantity, always.
2. WHERE IS IT SOURCED? Is it locally sourced, or does it have to travel long distances, creating a large carbon footprint?
3. WHO MADE IT? Are the garment workers, and all the employees across the supply chain, protected, paid, and prioritised?
4. WHAT ARE THE BRAND'S VALUES? Do they align with my own? Brands should be transparent; look for some information on how they are making sustainability a priority.
5. WILL I WEAR IT AGAIN? Choosing versatile, timeless pieces that will last a lifetime is always the most sustainable option. Buy well, not often.
6. WILL I LOOK AFTER IT? Checking the care labels on your item will ensure it lives a long, happy life.
7. WHERE WILL IT GO? High quality clothes, made from high quality fabric, should last longer than you do - can you pass it on? Will it go to landfill, or will it naturally biodegrade?
Enjoy the finer things in life without harming the environment: it's a win-win.
5 SUSTAINABLE NEWS WE LOVED THIS WEEK
01/ THE FUTURE OF SUSTAINABLE FASHION
What will the fashion industry look like in the wake of the pandemic? What will it prioritise? Will the focus finally shift from survival to sustainability? The Sustainable Fashion Forum asked those at the heart of the fashion industry for their take. Spoiler alert: 2021 sounds like a promising year for fair fashion.
02/ THE CAMPAIGN PUSHING FOR GARMENT WORKER RIGHTS
Remember Who Made Them champions the labour and dignity of garment workers by demanding fashion brands be held accountable, changing the future of fashion for the better.
03/ BAMBU INDAH
With foreign travel soon back on the cards, we're on the hunt for the best sustainable holiday destinations around the world. This week's pick, based in Bali, is a luxury boutique hotel immersed in Ubud's natural environment. You know where to find us...
04/ MODERN MINIMALISM
Minimalism is on the rise, but you're mistaken if you think that means only dull, neutral tones are allowed: the new minimalism embraces vibrant and varied colours, textures, and fits, without losing its characteristically clean aesthetic.
05/ PRIYANKA CHOPRA JONAS, BFC AMBASSADOR
The globally renowned actress and activist joined the British Fashion Council's Institute of Positive Fashion last year to help promote inclusive, ethical, and sustainable practices in the British fashion industry. The BFC are leading the charge on change.
REASONS TO LOVE LINEN
NO PESTICIDES NECESSARY
Linen has natural insect-repelling properties, so there's no need to use harmful insecticides in its production. We don't suggest you cramp your linen into damp drawers, but if you did, even the most gluttonous of moths wouldn't touch it.