Oramai is italian and translates to 'by now'

We believe that ‘by now’ consumers should not only expect their clothing to be created with the highest quality of craftsmanship, but in the most environmentally ethical way.



Linen requires no irrigation, can thrive on rain water, is not created using genetically modified elements (GMO’s), and creates little to no waste as the entire biodegradable plant can be used. As a fully traceable fabric that is GOTS certified organic linen, it became the obvious choice for us.


Inspired by nature our mission is to reinvent and innovate linen, establishing it as the everyday essential to the modern home.

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Products and packaging are organic and responsibly produced



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Would you like your favourite design for you or your home in our celebrated organic linen?

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Fashion writing...with Mary Gehlhar

Fashion writing...with Mary Gehlhar

We sat down and spoke with Mary Gehlhar, the Author of The fashion designer survival guide and advisor for #consciousfashioncampaign  Mary wearing the Bahamas Shirt in white 100% GOTS certified organic linen.  Advisor for #consciousfashioncampaign what is the most important sustainable advise you would like to communicate to our readers?The most important thing is to buy with longevity in mind. We want to keep our clothing out...

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Fashion Journalism...with Sujata Assomull

Fashion Journalism...with Sujata Assomull

  We sat dawn with the fabulous Sujata Assomull, to talk fashion journalism and more... As a fashion journalist today, what is the most important style advice you'd like to communicate to your readers? To make mindful choices, to be a responsible consumer. Being stylish is not about wearing the hottest latest, newest pieces, it is about making soulful fashion choices. I advocate supporting homegrown independent labels, they...

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