OUR STORY

We believe that linen is the worlds most sustainable material. Why?

Linen remains one of the world’s oldest fabrics and has been used for thousands of years since the ancient civilisations of Mesopotamia, Egypt and Greece.

It has remained a favoured fabric throughout millennia because of its versatility, durability and strength. Great quality linen is also perfect for warmer climates due to it’s natural soft and breathable qualities.

Lately though, we’ve felt that Linen has been forgotten and replaced by cotton or more contemporary alternatives, that are ultimately, more damaging to our environment.

Cotton is the most widespread profitable non-food crop in the world. Current cotton production methods utilise insecticides and pesticides to ensure growth, contributing to environmental pollution and exposing growers to toxic carcinogenic chemicals.

Cotton also requires both a lot of land and a huge amount of water to grow, taking over natural habitats and commandeering water supplies from communities that need it.

Linen, on the other hand, requires no irrigation, can thrive on rain water, is not created using genetically modified elements (GMO’s), and creates little to no waste as the entire biodegradable plant can be used.

With the above on today’s fashion scene, many argue that linen is the answer to true sustainable fashion, grown in harmony with nature and drawing on centuries of tradition.

As a fully traceable fabric that is 100% biodegradable, recyclable and hypoallergenic, linen became the obvious choice for Oramai and the answer to our founder Isabella's dream of a fashionable, but sustainable future.

Inspired by nature and nostalgia, Isabella’s mission is to reinvent and innovate linen, establishing it as the everyday essential to the modern and conscious home. 

Our organic farmers are not only GOTS certified and have been growing flax for centuries, but our linen is also refined and created in a carbon neutral factory located within a 1km radius from the origin of the flax plant.

 

OUR PILLARS OF PROMISE