Locally Made, Sustainably Sourced

Isabella wearing The Boyfriend Shirt and Trousers.

After a decade working for internationally renowned brands including Vogue, Harper’s Bazaar, Graff Diamonds and Ralph & Russo, Founder and Creative Director, Isabella Broden, was struck by a simple question that stuck - “how can my personal values be aligned to those of the fashion industry?”

With a deep rooted passion for fashion, design and the environment, Isabella set out on a personal voyage against the misuse of resources in the fashion industry and combined her strengths to conceive her very own fashion brand, Oramai.

Italian for ‘by now’, Oramai is a sustainable luxury label that brings a timeless and clean aesthetic to the modern woman’s wardrobe. With the welfare of the environment and sustainability at the heart of our brand ethos, we believe that ‘by now’ consumers should not only expect their clothing to be created with the highest quality of craftsmanship, but in the most environmentally ethical way.

In the search for sustainable materials, Isabella discovered that organic linen is not only pesticide free and completely biodegradable, but that the production process protects both farmers and the end consumer. As such, linen has become the core fabric to all of Isabella’s designs. Oramai are also proudly associated with organic farmers and spinners in Belgium, all of whom contribute significantly to preserving both the heritage of their craft and the beauty of their natural world.

Inspired by nature and nostalgia, Isabella’s mission is to reinvent and innovate linen, establishing it as the everyday essential to the modern woman’s wardrobe. Oramai is more than a sustainable luxury brand, it’s a commitment to clothing that stands the test of time, without compromising on ethics and values. Oramai is about sustainable luxury fashion, with a conscience.

Isabella Broden
Founder & Creative Director 

OUR PILLARS OF PROMISE